Proudly partnered with Michelin Performance Tires.
Every Legends Package enters you to win a set of Michelin tires of your choice. winner drawn at the final event.
100 Years of Route 66. 250 Years of America.
Starting October 12th, P66 Rallye runs the full length of Route 66, a ten-day drive from St. Louis to the Pacific Coast in the road's hundredth year.
Officially recognized as the commemorative Rallye of the Route 66 Centennial and in partnership with Michelin, it brings together exceptional cars and the people shaping the future of automotive culture.
From city streets to mountain passes, every mile celebrates the creativity, craftsmanship, and spirit that make driving in America unlike anywhere else. Across multiple cities, mornings begin behind the wheel and evenings end with music, art, and local celebration.
ROUTE 66
Drive all day.
Stay out late.
Repeat.
Scenic roads, small town celebrations, good food, live music, and a community that knows the best stories never happen on the interstate
Five Entry Points
10 days. historic roads. legendary drives.
Tickets
Two days, ten, or a lifetime. Join the P66 community.
Designed for those who want to enjoy the spirit of P66 Rallye without committing to the full ten-day experience. Each Two-Day Pass offers a complete story of its own.
- Two days of curated driving
- Access to exclusive partner activations
- Discounts with accommodation partners for both nights
- Scenic driving routes, route book, and official Rallye support
- Two evenings of immersive P66 experiences featuring live music, art, design, and local cuisine
Morning launches. Mountain passes. Small-town celebrations and private gatherings. The Legends Package places you at the center of every chapter of the Rallye.
- Access to all official Rallye launch, drives, and evening events for ten days
- Complimentary accommodations and hosted dining for the duration of your experience
- Featured vehicle placement at the Rallye
- Limited Edition capsule collection
- Invitation to the Closing Gala on the Pacific
Every great institution begins with a small group of people who believe in an idea before the rest of the world sees it. The Founder's Circle is not a VIP tier. It is a lifetime membership for the patrons who will help shape the future of P66 Rallye for decades to come.
- Everything in the Legends Package
- Preferred Founder pricing for future P66 Rallye experiences
- Invitations to exclusive annual Founder's Circle gatherings
- Lifetime membership that is personal, named, and limited to the original ten Founders
- Recognition as an inaugural patron of P66 Rallye across future historical and archival materials
Premium Add-Ons
enhance your experience.
vehicle concierge service
Full logistics for your car: fuel, maintenance, detailing, and secure parking at every stop. Drive. We handle the rest. (Included with Founder's Circle.)
P66 Time capsulE
One of 100.
Limited-edition jacket, shirt, keychain, and more.
SLOW CARS FAST
America's Rallye
P66 is a first-of-its-kind experience: cars, music, and the renewal of Route 66.
Each morning begins with coffee, conversation, and a ceremonial send off before fifty carefully selected cars head into some of the country's most memorable driving roads. Each evening, the Rallye arrives in a new town for public celebrations featuring live music, local food, exhibitions, talks, installations, and private experiences created exclusively for Rallye participants.
Drive All Day. Stay Out Late.
The roads get us there. Everything else is why we come back. Morning coffee launches, scenic drives, long lunches, block parties in small towns, live music, good food, better conversations. Repeat for ten days.
RALLYE
Interesting people are unforgettable.
