Route 66 turns 100
A new tradition begins.
In 2026, one of the world's most legendary highways celebrates its 100th year. To mark the occasion, P66 Rallye has been officially recognized as the commemorative Rallye of the Route 66 Centennial.
This is more than a celebration of the past. P66 Rallye is the beginning of a new American tradition: a ten-day, art-forward journey that brings together incredible cars and the people shaping the future of the road.
The inaugural Rallye honors one hundred years of America's most iconic highway while beginning a tradition built to continue for generations.
The Company You Keep
P66 Rallye was born to create community.
Our mission is to inspire enthusiasts, artists, builders, and explorers to experience America through its roads, its communities, and especially the people who make them unforgettable.
The Route 66 Centennial is where our story begins. By bringing travel, experiences, and meaningful investment into the towns that define the American road, we hope to preserve their character while contributing to their future.
Every Rallye is a chance to celebrate craftsmanship, support local communities, build lasting friendships, and write the next chapter of America's road culture.
This is only the beginning.
Curated, Not Planned
The best journeys leave room for discovery. Every road, destination, and gathering has been thoughtfully curated by the P66 team, but the moments you'll remember most can't be scheduled. They're found in unexpected conversations, shared miles, roadside cafés, small-town streets, and the people you meet along the way.
That's the spirit of America's Rallye.
More than the drive
Driving is only part of the experience. P66 Rallye brings remarkable people together through curated meals, live music, art, conversation, and community celebrations that turn every stop into something worth remembering.
The destination is never just a place. It's the people waiting there.
A Story Worth Sharing
Every Rallye writes another chapter. A dedicated production team travels alongside the journey, capturing the roads, the towns, the machines, and the people who make P66 unlike any other driving experience.
The result is a growing archive of films, photography, and stories that celebrate America's roads and preserve the culture being created along them.
America's Rallye
A new chapter of the American road
Great roads by day. Great people by night.
Every morning begins with coffee, connections, and a special launch before the group sets out across some of America's most storied roads.
Each evening, a new destination becomes the backdrop for gatherings featuring live music, art, local cuisine, storytelling, and remarkable automobiles. Every stop reflects the character of its region.
No two days are alike.
The commemorative driving experience for Route 66's 100th anniversary.
P66 Rallye is officially recognized as the commemorative automotive Rallye of the Route 66 Centennial, celebrating one hundred years of America's most legendary highway.
This year's Rallye is presented in partnership with Michelin and recognized by the Road Ahead Partnership and Route 66 Centennial Commission.
The inaugural Rallye honors the legacy of Route 66 while celebrating the people, creativity, and communities that continue to shape the future of the American road trip.
The first chapter begins in 2026.
Six cities. Ten nights.
One story worth sponsoring.
On-the-ground activations, media placement, and direct reach to enthusiasts across the globe.
