A Letter From Our Founder.
I've spent the last two decades working, in art, entertainment, building brands, And cars have been part of my life for as long as I can remember. I grew up in a military family, so we moved all over the world. I spent my early teenage years in Germany, learning to drive on the Autobahn and falling in love with cars.
What pulled me in wasn't just the speed. It was the design. The simplicity. The engineering. I got into cars the same way I got into art.
That's why I started P66 Rallye. I wanted to build the kind of community I'd actually spend time in. One where cars bring everyone together, but aren't the only thing we have in common.
I wanted something approachable, inclusive, and above all interesting. Somewhere you'd meet people who inspire you, not just impress you. I also never wanted P66 Rallye to become one person's idea of what car culture should be.
That's why the Founder's Circle exists.
-- Joseph Deluxe
The Circle
Great communities don't happen by accident. Someone has to go first.
The Founder's Circle exists to gather ten people who believe American car culture deserves another chapter, and who want a hand in shaping what P66 becomes over the coming years.
The Founder's Mark
Every member receives the complete Founder's collection. The membership package. The Time Capsule. The commemorative piece. The livery. The charm. The book.
Made once, for ten people, and never produced again.
Membership.
Your name goes on it. Only your name.
Membership is issued to each P66 Founder's Circle Member. It carries your name, and it stays yours.
When the last seat is claimed, the Circle closes. Everyone who comes after arrives as a guest of the people who were here first. There will only ever be ten.
During the Rallye
Full ten-day Rallye
Track day experiences
Founder hospitality
Concierge support
Closing gala
Founder vehicle recognition
Time Capsule
Documentary feature
VIP parking
Founder gifts
Beyond 2026
Lifetime membership
First access to every future Rallye
Private Founder gatherings
Founder-only experiences
Lifetime member pricing
Future commemorative pieces
The annual P66 Founder's dinner
Answers to common questions about the rallye.
Is this a membership or a ticket?
A membership. A ticket admits you to one event. Membership makes you a permanent part of P66, with a seat that carries forward every year after 2026.
Can my co-driver attend?
Yes. Your membership covers your car and your co-driver for the full Rallye. Founder hospitality and Circle gatherings are extended to both of you.
Can I transfer my membership?
No. Membership is issued in your name and stays with you. It can't be sold, gifted, or reassigned. That's what keeps the Circle what it is.
What happens after 2026?
This is where membership earns its name. You keep your seat for life, first access to every future Rallye, member pricing, private gatherings, the annual Founder's dinner, and a voice in how P66 grows.
Can I finance membership?
Yes. We can structure payment over time. Reach out and we'll walk through the options privately.
What if I can't attend this year?
Your seat is still yours. Membership is a lifetime standing, not a single October. Join us whenever the year is right; the Circle doesn't expire.
When does the Circle close?
When the tenth seat is claimed. After that, it doesn't reopen.
